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ereadebookst - Web metrics

ereadebookst

یکشنبه 20 شهریور 1390

Web metrics

نویسنده: Braxton Roman   

Web metrics




Author: Jim Sterne
Type: eBook
Date Released: 2002
Format: pdf
Language: English
Page Count: 377
Isbn10 Code: 0471220728
Isbn13 Code: 9780471220725


There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers

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